THE Tavistock Dementia Action Alliance was launched in December 2012 with the aim of increasing awareness and understanding of dementia in the town.

Now just over 12 months, later the first business in Tavistock is being recognised as dementia friendly. Tony Parker, chairman of the alliance, formally accredited Hansford Bell, chartered financial planners, at their offices in West Street yesterday (Wednesday).

Mr Parker said: 'This is the first very big step in our project with businesses and social organisations in Tavistock.

'Hansford Bell have supported our work since the outset and now all their staff have had training and briefing in how to help people with dementia.

'Each member of staff has also been given a written guide and advice on how to support those with dementia and their carers. The new national symbol will be awarded and clearly displayed on their offices.'

Chris Palmer from Hansford Bell, who is a trained dementia-friendly champion, said: 'We are delighted and proud to be the first business to be recognised in Tavistock.

'We know many other businesses and clubs will shortly gain the recognition and together we can make a big difference to anyone who is feeling vulnerable and isolated simply by demonstrating awareness and understanding of dementia.'

Mr Parker said that in the near future a wide variety of organisations in Tavistock will be recognised as dementia-friendly — from taxi companies to technology businesses and from churches to barbers' shops.

They will all display the national symbol which demonstrates to a person with dementia or their carer that they will be welcomed and can expect understanding, respect and support.

Anyone who would like further information about the dementia-friendly community scheme or any businesses or social organisations who wish to register with the alliance should contact Tony Parker on [email protected]">[email protected]