KELLY College's swimming pool and Adventure Centre has been running smoothly throughout the busy summer holidays, thanks to a state-of-the-art Customer Relationship Management System (CRM) developed and installed by Tavistock IT company Camway Computing Ltd.

The system, which Camway purpose-built for Kelly Enterprises, allows all customers, attendees, staff and equipment data to be stored, cross-referenced and processed.

Camway's managing director Nigel Cammann said: 'It's not just a question of data size, it's the nature of inter-relationships between the different categories.'

Kelly Enterprises commissioned Camway at the end of 2012, when it found that due to the combined growth of both its customer levels and the number of courses it offered, its old software could not cope.

Kelly administrator Sheila Buchanan said: 'Our old Excel wasn't up to the job anymore, and we couldn't find a commercial package which could handle the complicated relationships. The bespoke database which Camway produced for us is excellent and has worked superbly, even throughout the busy holiday period.'

The CRM has to handle not only the pool's data but process comprehensive information for Kelly's Adventure Centre.

Mr Cammann said: 'The CRM has been in operation without any hitch since January. I'm delighted that it's proved its worth and been so successful for Kelly Enterprises.'