THE glamorous world of international fashion came to the Fairground Heritage Centre near Lifton last month.

Supergroup PLC, who market the fashion labels, Superdry, Cult and Vintage Thrift, spent the day and night shooting their spring collection on the dazzling and atmospheric backdrop of the vintage rides.

The Superdry brand is said to 'capture elements of both "preppy" and streetwear designs with a subtle combination of vintage Americana and Japanese imagery'.

The company has more than 65 stores worldwide and sells to over 70 countries.

James Meigh, head of creative media and marketing, said: 'I was looking for a fairground with a real retro feel to give atmosphere and edge to the photos.

'This is an amazing place after dark and the colours are really vibrant with thousands of coloured lamps giving a soft glow, which works really well.'

Footage for a film documentary about the brand was also shot during the day.