THE CORNISH Crisp, produced in Kelly Bray, has been chosen by Qantas Airways to be the crisp for business passengers on flights from London to Dubai.

Qantas is committed to supporting smaller, high quality companies and there were great celebrations at the little unit in rural Cornwall, where the crisp is made by local hands using locally grown potatoes.

Once dubbed 'the crisp with a conscience' by the Times in London, its makers have refused to supply a number of large supermarket chains, to satisfy the delis and farm shops, who want something different and to keep the brand's production values high.

They have twice been highly commended in the small business category for the Cornwall Sustainability Awards and will be listed in the 2013-14 CoolBrands index.

The owner Sue Wolstenholme said: 'We checked out Qantas when news of their interest came and were thrilled to see that they share many of the same values as we do, buying small amounts of locally owned, tasty products and taking great care of their customers.

'We felt wonderful when the order came through.'

She said the impact of the Qantas order on the small company had been tremendous.