I'M urging everyone in Tavistock  to back Cancer Research UK's 'The answer is plain' campaign, which calls for all branding to be removed from tobacco packaging.

Glitzy packets are one of the last ways the tobacco industry can still market its lethal products and research shows that the striking logos and distinctive designs make cigarettes more appealing to children.

So as the Government consults on whether to put all tobacco in standardised 'plain' packs of uniform size, shape and design, I'm asking people in Tavistock to show their support for this vital measure by signing 'The answer is plain' petition.

This is not about 'the nanny state' and it's not about curbing the freedoms of adult smokers. It's about giving children one less reason to take up a deadly and addictive habit which kills half of all its long term users.

The big tobacco companies are doing everything they can to stop this — but we've got to stand up to them and protect our children.

You can help Cancer Research UK to stub out tobacco marketing to children by signing the petition at http://www.theanswerisplain.org">www.theanswerisplain.org

Giuseppe Baggiani

Cancer Research UK 

Cancer Campaigns Ambassador

Tavistock