TAVISTOCK is aiming to keep Christmas local by launching ‘free after three’ parking and extended trading hours in the run up to Christmas.

Every Thursday, Friday and Saturday prior to Christmas in December, the ‘Four golden hours to enjoy Tavistock’ campaign will encourage visitors into the town in the evening to do their shopping and experience Tavistock under the magical Christmas lights. The golden hours are 3pm to 7pm.

The campaign is a bid to spread visits out over a longer trading day so that people can feel safe while doing their Christmas shopping and traders can make up for lost time after the November lockdown.

Janna Sanders, Manager of Tavistock BID, explained ‘In the current climate when social distancing is so important, none of us wants to navigate crowded pavements. These extended opening hours means that your local shops can open longer, ensuring more pleasant and safer shopping. We hope that it will consequently boost trade in these critical weeks leading up to Christmas.

We want people to ‘keep Christmas local’ and this campaign aims to make it easier and safer to do so.’

Fifty business in the town have committed to the campaign, with most opening later on all three days throughout December. Visitors will be able to enjoy the full Tavistock experience – shopping under the Christmas lights, enjoying the window displays and trees forming part of the Alternative Christmas Tree Festival and then stopping for an early dinner before heading home.

A full list of participating businesses can be found at www.visit-tavistock.co.uk to find out what businesses are participating