THE unique scheme to spruce up the old A30 gets under way next week when work starts near Bridestowe.
Trees and shrubs will be planted along just under a mile of road between Pool Cross and Stone Farm.
It is the first phase in a plan to revitalise the economy on the 12-mile stretch between Sourton Cross and Lifton — knocked by the opening five years ago of the A30 dual-carriageway.
Bridestowe Parish Council chairman John Leonard said clearing and planting would begin as soon as conditions allowed but any work started would have to be completed by the end of February to catch the growing season. Further work would be carried out in the autumn.
He added: 'The parish council has been fully supportive of this project and we are pleased that our section has been chosen to lead the way.'
The project, the first of its kind in Britain, was conceived by local businesses under the umbrella of Devon's West Country Association.
The aim is to make the road a scenic route drawing motorists off the main road and back on to it 12 miles later.
Businessman Bob Westlake, of Lewdown, the driving force behind the project, is visiting the parish councils on the route to explain what is to be done.
'I want to make sure that any planting being done has the total agreement of the parish council. Myself and a West Devon Council representative will continue this process of consultation,' he said.
Ironically, the stretch of road being tackled at Bridestowe is the original village bypass, opened in 1975.