THE manager of a business at Bratton Clovelly has joined the board of the Pasture-Fed Livestock Association.

The PFLA is a community interest company of more than 100 farmers, butchers and grassland specialists, all championing an approach to producing beef and lamb entirely from grazed and conserved pasture.

Mark Bury, who manages Eversfield Organic, is one of four new directors with extensive grassland experience and knowledge of retailing grass-fed produce.

Mark has considerable corporate experience. He and his family have been retailing award-winning 100% grass-fed beef and lamb from their farm for 12 years.

Consumer demand has grown considerably and the business now sources grass-fed meat from other farmers in the South West.

The online Eversfield butchery shop sells a wide range of organic meat-box options.

Mr Bury is the PFLA director responsible for business planning and supply chain mechanics. 

Speaking about the appointment of the new board directors, PFLA chairman Dr John Meadley said: 'We are delighted to welcome these committed, knowledgeable and enthusiastic people onto the management team.

Without doubt they will all help move our efforts forward, as we encourage and help more beef and sheep farmers access the growing market demand for pasture-fed meat.'