TAVISTOCK has passed ?Go? and secured its place on a new Devon version of Monopoly launched this week.

Tavistock has landed the Old Kent Road square on the board, with Haydown and waste disposal firm Biffa sharing the £60 square . At the other end of the board, Dartmoor takes the Park Lane slot ? at £350, the second most expensive square in the game.

The Old Kent Road space may not seem the most desirable on the board, but a game spokesmen said it was an ?up and coming? square and had been oversubscribed with nominations.

Graham Barnes, a spokesmen on behalf of game maker Winning Moves UK, said: ?Apart from Mayfair, it?s the best square on the board, because everybody knows it. I think it is great news for Tavistock.?

Barry Walton, spokesperson for Biffa, said the company was excited to be linked with Tavistock on the Devon Monopoly board. ?We are delighted to be associated with the Devon version of the game.?

The 33 spaces on the customised board were decided with the help of a public vote during the spring and summer. The coveted Mayfair slot ? price £400 ? went to Exeter Cathedral.

The north of the borough is also represented with the Museum of Dartmoor Life in Okehampton replacing the Euston Road square, which costs £100, and Okehampton station taking the Fenchurch Station slot ? £200.

The game?s designer, London-based Monopoly mogul David Sommer, who is in Devon to help launch the game, said: ?The board reflects the hearts and minds of Devon.

?The game is proving popular before even a copy has been sold ? the new game has attracted record advance sales from county retailers,? he added.

Winning Moves UK has the licence to produce regional variations of the world?s most popular board game, and have so far launched 17 regional versions. The firm decided to create a Devon one, following the success of a Cornish version last year.

It is estimated ?Go? has been passed approximately 13,000-million times since the game was first invented by out of work heating engineer Charles B Darrow in Pennsylvania in 1934.

The limited edition Devon Monopoly board went on sale yesterday (Wednesday, October 30) with record advance orders.

l See next week?s Times for a competition to win a copy of the Devon Monopoly board game.